Thursday, 16 June 2011

Congratulations to Sainsburys!

Sainsbury's have been awarded BUAV Approval (British Union for the Abolition of Vivisection).  From April, all of Sainsbury's own brand cosmetics and toiletries is allowed to carry the cruelty-free Leaping Bunny logo.  

Other well-known high street names include Marks and Spencer, Co-operative and Superdrug.

 You will first notice the Leaping Bunny logo on all Sainbury’s shower and hand care products but it is scheduled to roll out across the entire range throughout the year.

BUAV said "Qualifying for certification is a rigorous and stringent process.  As well as guaranteeing that no product or ingredient has been tested on animals from a verifiable date, each applicant must also be open to an independent audit throughout its supply chain to ensure that they adhere to their animal testing policy and the Standard's strict criteria."

Judith Batchelar, Director of Sainsbury's Brand, said: “Animal welfare continues to be one of our customers’ top concerns, so it is great news that we have been awarded BUAV certification. The Leaping Bunny is the most widely recognised and respected endorsement for products that are free from animal testing and will now be shown on over 200 products in our own brand cosmetics and toiletries range. We are very pleased to accept BUAV certification and to be able to offer this clear choice to our customers.”

For a complete list of BUAV approved products please visit this link 


Say NO to cruel cosmetics in the EU! Please sign BUAV's petition

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